Friday, October 31, 2008

Mobile device demand increases as PCs are dumped- IBM

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IBM has released new survey results which reveal that over 50 percent of consumers would substitute their Internet usage on a PC for a mobile device.

Expanding on the May “Go Mobile, Grow” study produced by IBM’s Institute for Business Value, the survey identifies new findings that validate previous conclusions on how consumers will be open to full adoption of the mobile device as the hub for Internet activity.

IBM surveyed 600 consumers in the United States, China and the United Kingdom on their preferences regarding the mobile Internet. The survey found that communication, travel and navigation applications, as well as news and information services, are expected to increase in usage over the mobile Internet. With the world’s population of mobile-phone users expected to increase from the current 50 percent to 80 percent in 2013, which translates to a staggering 5.8 billion people, the availability of IP wireless broadband and more affordable devices will change the way companies around the world operate and relate to their customers, employees and partners.

“Worldwide adoption of the mobile phone as the preferred device for accessing the Internet is just around the corner,” said Dr. Sungyoul Lee, Global Consulting Leader, Electronics Industry, IBM. “With 70 percent of consumers worldwide who believe that the mobile Internet has the potential to add significant to moderate value to their day-to-day lives, the time is now for companies to develop intuitive applications and services that allow people of all ages to effortlessly access and use the Internet while on the go — anytime, and anywhere.”

By 2011, 39 percent of respondents said they expect to increase Internet use on their mobile device by at least 40 percent. The Chinese consumers polled lead the world as the fastest adopting society of the mobile web. This finding is in synch with IBM’s previous hypothesis that within emerging markets, the mobile platform will be the primary way of interacting with businesses and institutions. These countries have in many cases leapfrogged the PC era and are routinely using their mobile devices for a variety of consumer services.

71 percent of respondents acknowledged that they expect to increase their usage of communication services such as obtaining maps and directions, instant messaging, social networking, emailing and reading the news from their mobile device. Growth markets like China and India are leading this adoption at a rapid pace and are proving to be the most open towards mobile internet than the mature markets. The survey found that consumers still prefer to execute services such as banking, stock trading, shopping and general search on the PC rather than a mobile device.

The mobile Internet is the most popular among Generation X and Generation Y, as they tend to be more technology savvy and have a greater exposure and acceptance of emerging technologies. Over 50 percent of respondents who chose “Strong to Full substitution” of accessing the PC versus a mobile device were 15-30 years old and believe the industry is doing its best to advance the mobile Web, although most are still unsatisfied with the price and services offered by carriers and handset manufacturers.

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