50% of new subscribers in Kenya choose Zain

Five out of every ten new mobile phone subscribers in Kenya during the months of August and September selected Zain as their preferred mobile service provider, a research study carried out by a local Research firm AC Nielsen Kenya has shown. According to the study conducted randomly, customers are selecting Zain owing to the mobile phone company’s superior network quality and affordable on-net and cross network calling rates.

“The strong showing by the Zain brand has been largely driven by the successful Vuka tariff campaign. Zain moved ahead of other operators in the country by resonating with consumers and understanding that the vast population is very conscious about ability to talk across networks at all times at affordable rates, with no complications and penalties,” the report notes.

Commenting on the research study, Managing Director Rene Meza welcomed the findings saying the new Vuka tariff had recorded tremendous success since it was launched in the market a month ago. “The tariff has grown in popularity because this is not a limited offer. Subscribers are interested in consistency,” said Mr. Meza.

He expressed confidence that the new products being introduced by Zain will turnaround the local mobile telephony landscape. “We still have some more propositions that we intend to roll out in addition to the much anticipated revolutionary mobile banking services,” he said.

The country wide research was done in September among respondents who were selected randomly. The researchers carried out face to face interviews with subscribers who had bought or acquired a new SIM card or mobile phone in the past three months.
The new Vuka tariff is available to both prepaid and postpaid subscribers. Prepaid subscribers can switch to the new Vuka Tariff, free of charge, by dialing *123*8# while postpaid subscribers can migrate by dialing*128*8#.

The new Vuka Tariff has also been successful due to the Choose Your Number service which enables existing and new prepaid customers to select and reserve numbers of their choice on any prefix soon after they activate their lines. Last week Zain launched a low cost Motorola handset in the market retailing at KES1,200 for customers connecting to the Vuka tariff.


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