South Africa’s first Mobile Carbon Footprint calculator launched

LEADING worldwide conservation organisation and South African firm, BulkSms have launched a first for South Africa-MyCO2Print, the country’s first Mobile Carbon Footprint calculator.

According to WWF communications official, Carolyn Cramer, among the unique aspects of this ‘awareness’ tool is its environmental friendliness and user friendliness.

“MyCO2Print is primarily an awareness tool. It is far simpler than the carbon footprint calculators available on the web and this is intentional.

We wanted a tool which would enable South Africans to measure their carbon footprint in terms of travel and energy use and to try to improve it on a monthly basis,” she said.

MyCO2Print provides users with an approximate rand value of the carbon emissions that they are producing. This calculation is based on figures derived from the Stern Report, a 700-page report released on October 30,
2006 by economist Lord Stern of Brentford for the British government.

The report discusses the effect of climate change and global warming on the world economy. In addition, the mobile carbon footprint calculator records users’ data and allows for a comparison of results on a monthly
basis.

The young generation is WFF’s and BulkSms.com’s target market for their latest product, Cramer said.

“While the MyCO2Print will be useful to everyone, we are particularly hoping that it will be relevant to the younger generation. We envisage school teachers using it as an innovative tool in the classroom to educate
on climate change and the environment,” she said.

Available across all networks in South Africa, the mobile carbon footprint calculator can be tried out by SMSing “CO2? to 34017 using a wap-enabled phone, with SMSs charged at R2.00

Mthulisi Sibanda



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