Safaricom nominated for inaugural AfriCom awards

Mobile telephony Safaricom has been nominated for three awards at the inaugural AfricaCom Awards 2008, to be held on November 18, 2008 at the Cape Town International Convention Centre in South Africa.


The company’s money transfer M-PESA has been entered for two awards; Rural Services Award and Changing Lives Award while its exhilarating Kwachua Milioni Promotion has been nominated for Best Marketing Campaign Award.

The inaugural AfricaCom Awards 2008 is a unique celebration of the outstanding achievements of the African telecommunications market.

The Awards aim at recognizing the achievements and successes within the African communications market during the last 12 months and will be independently judged by a panel of Global Industry-wide experts.

“It is great to be nominated for the esteemed AfricaCom Awards 2008. We are proud to be nominated for three different awards,” Safaricom Chief Executive Officer Mr Michael Joseph said.

Joseph attributed the nomination to the firm’s innovative products and services, positive contribution to the society, role in transforming perceptions of Africa in global markets and displaying high standards of good corporate citizenship.

M-PESA was launched nationwide in March 2007, in partnership with Vodafone.

The value of person to person transfer of funds in the month of August 2008 exceeded Kshs 8 billion. The service currently has over 4,000 agents countrywide.

In July this year, Safaricom was nominated for the prestigious CBC-African Business Awards 2008 in association with the Commonwealth Business Council (CBC).

Other Awards won by Safaricom include PWC Most Respected Company - East Africa’s Most Respected Company 2007 and Global Mobile Awards 2008 - Winner in the Best Broadcast Commercial Category for The M-PESA ‘Send Money Home’ TVC.


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